I don’t so much have a problem with Hugh working for Microsoft. I find there’s something interesting about the project of bringing new thinking to large, atrophied organizations. (I think Channel 9 is genius.)
What I find crap here is the particular message Hugh’s going with : namely that business is the opposite of fun / creativity / curiosity / geekdom (ie. science project), and that success in business is all about the rejection of such values.
How pathetic is that? And how, erm, weird, really … to be pushing that line in the age of Google or even Hugh Train.
Yeah, if Hugh thinks ad agencies are moribund, but Microsoft isn’t, he’s already drunk the koolaid.
I don’t so much have a problem with Hugh working for Microsoft. I find there’s something interesting about the project of bringing new thinking to large, atrophied organizations. (I think Channel 9 is genius.)
What I find crap here is the particular message Hugh’s going with : namely that business is the opposite of fun / creativity / curiosity / geekdom (ie. science project), and that success in business is all about the rejection of such values.
How pathetic is that? And how, erm, weird, really … to be pushing that line in the age of Google or even Hugh Train.